Service

Data Strategy & Analytics

Businesses are drowning in data and thirsty for decisions. We help you build the foundations – data quality, architecture, governance, and the analytics that actually get used.

Data ArchitectureAnalyticsData GovernanceBI & ReportingM&E / Production

Lots of data, very little clarity

Most businesses have more data than they know what to do with. It's spread across SaaS tools, spreadsheets, databases, and files – inconsistent, poorly defined, and hard to query. The dashboards that exist either aren't trusted or aren't looked at.

In media production and post-production, data problems manifest as: no reliable project cost tracking, no view of resource utilisation across productions, asset metadata that's inconsistent across systems, and financial reporting that requires someone to stitch together three spreadsheets manually every month.

The answer isn't always a bigger data platform. It's usually clearer definitions, better pipelines, and reporting that answers the questions the business actually has.

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Siloed, inconsistent data

Customer, financial, and operational data spread across disconnected systems with no single source of truth.

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Reports that aren't trusted

Different teams produce different numbers for the same metric. Nobody knows which one is right, so decisions get made on instinct.

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Over-engineered infrastructure

Data lakes and warehouses built for scale that doesn't exist yet – expensive to maintain, hard to use, and not answering the core questions.

Data infrastructure that matches your actual questions

We start with what decisions you need to make, work backwards to the data that answers them, and build the simplest infrastructure that delivers it reliably. No unnecessary complexity.

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Data strategy

What data matters for your business decisions, how it should be structured, and what investment is proportionate to the value it delivers.

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Data architecture design

Warehouse, lakehouse, or something simpler – we design data infrastructure that fits your volume, team, and query patterns without over-engineering.

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Data governance

Definitions, ownership, quality rules, and access controls. The boring stuff that makes everything else reliable.

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BI & reporting

Dashboards and reports that get used – built around real decisions, with consistent metrics, and designed for the people who need to act on them.

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Data pipeline engineering

ETL/ELT pipelines that move data reliably between systems – built with appropriate tooling, monitored, and documented.

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Production data & metadata

For M&E clients: production cost tracking, asset metadata standardisation, resource utilisation across productions, and MAM/DAM integration.

From data chaos to reliable insight

01

Question discovery

We start with the business questions that matter most – what decisions need better data? What's being guessed that shouldn't be? This shapes everything that follows.

02

Data audit

We map your data landscape – what exists, where it lives, how it's defined, and how reliable it is. We identify gaps, quality issues, and integration opportunities.

03

Architecture & roadmap

We design the data infrastructure and tooling that fits your scale and team – and sequence the work so you get value early, not at the end of a long build.

04

Build & validate

Pipelines, transformations, models, and reporting – built incrementally with testing and documentation. We validate that outputs match expected values before anything goes to production.

05

Embed & iterate

We make sure the outputs are actually used – training, feedback loops, and ongoing refinement based on how the business uses the data in practice.

Common questions

Do we need a data warehouse, or something simpler?
Probably something simpler. Most businesses under 200 people don't need a full data warehouse – they need clean pipelines and a well-structured BI layer. We'll tell you honestly what fits your volume and query patterns.
We already have a BI tool. Can you help us get more out of it?
Yes. Usually the problem isn't the tool – it's the data feeding it. We focus on data quality, consistent metric definitions, and a model that makes the BI layer usable.
What tools do you work with?
dbt, Snowflake, BigQuery, Redshift, Fivetran, Airbyte, Looker, Power BI, Tableau, and Metabase are common. We choose based on your needs and what your team can maintain – not what's most fashionable.
Can you help with production tracking in post-production?
Yes. Production cost visibility, schedule adherence, VFX shot tracking, and resource utilisation across concurrent productions are problems we've worked on. The underlying challenge is almost always data quality and integration, not the reporting tool.

Often paired with

Make your data work for you

Tell us what decisions you're struggling to make and what data you have. We'll figure out the gap together.